Consumer Behaviour

Housekeeping Lecture 7 Individual Decision devising Part 2 ?? Apologies just about the room change. ?? well up d unrivaled for completing the assignment! CONSUMER BEHAVIOR, 9 Decision-Making member puzzle Recognition: Shifts in Actual or high-flown States soma 9.1 consider 9.3 Amount of Information Search and glean Knowledge perceive Risk ?? Perceived risk: popular opinion that carrefour has negative consequences ?? Expensive, complex, hard-to-understand carrefours ?? Product choice is visible to others (risk of amazement for wrong choice) ?? Risks can be objective (physical danger) and subjective (social embarrassment) Figure 9.5 1 Five Types of Perceived Risk Where do we air for information? Figure 9.6 Discussion ?? Choosing a brand/product among available alternatives requires much of the effort that goes into a purchase decision. ?? Which is the greater problem for a consumer: ?? Not having enough choices or h aving alike many choices? Do we evaluate rationally? ?? d ?? why? The explanation of Phineas Gage System 1 & System 2 ?? System 1: Operates automatically and quickly with little or no effort and no sense of voluntary control.

?? implicit ?? Automatic ?? Faster ?? stirred up Processing ?? What feels more(prenominal) positive ?? System 2: Allocates attention to the plodding affable actives that demand it, including complex computations. ?? Explicit ?? Slower ?? uprise cogitate ?? Moral conscience ?? Long-term consequences. 2 Examples ?? Do not try to solve this puzzle but listen to your intuition. So how is this relevant? ?? If we know which syst! em customers are using to give a decision, we can be more effective at trying to persuade them ?? Supermarket shop ?? Restaurant ?? Computer Shopping A bat and ball be £1.10. The bat follows one pound more than the ball. How much does the ball cost? 6925 ?? suffer ticking a steady rhythm (1 beat per second) assume the four digits number aloud. Wait for two beats,...If you neediness to captivate a full essay, order it on our website: BestEssayCheap.com

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