Harley Davidson

QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)       STRATEGIC ALTERNATIVES         raw(prenominal) Products Expand Market     (lightweight)     KEY FACTORS WEIGHT AS TAS AS TAS OPPORTUNITIES           Merge with  AMF company 0.08 2 0.16 4 0.32 licensing 0.12 -   -   Increase soma of women riders 0.10 4 0.40 3 0.30 maturement mart in Asiatic and Canada 0.06 2 0.12 4 0.24 Increase number of buyers with higher(prenominal) education 0.07 2 0.14 3 0.21 Opportunities for the customers to customize their bikes 0.10 -   -               THREATS           Challengging economic environment 0.07 3 0.21 1 0.07 Environmental issues 0.09 4 0.36 2 0.18 High Competition 0.10 4 0.40 2 0.20 Competitors have great financial and merchandises resouces 0.10         Increasing an age population of U.S 0.11 4 0.44 2 0.22   1.00         STRENGTHS           80% market component in heavyweight motorcycle industry in the U.S. 0.13 1 0.13 4 0.52 unvoiced brand name 0.08 2 0.16 4 0.32 Convenient website 0.07   0.00   0.00 Customer loyalty 0.11 2 0.22 4 0.44 Strong full-service franchise (686 dealers in the U.S.) 0.07   0.00   0.00 Strong marketing efforts 0.

11 2 0.22 4 0.44             WEAKNESSES           Expensive intersection points 0.13 4 0.52 2 0.26 No product diversification 0.11   0.00   0.00 Decreasing sales by 2.32% 0.06 3 0.18 2 0.12 Weak international market sha re 0.08 3 0.24 4 0.32 Increasing total! liabilities by 74.12% 0.05   0.00   0.00   1.00   3.90   4.16             Quantitative strategic intend Matrix (QSPM) is basically to evaluate two pick strategies that a company call fors to implement. After evaluating all internal and orthogonal signalize factors of Harley Davidson and assigning the weight before, we have come out(p) with to strategic alternative the company should implement. The alternatives are: produce new...If you want to compass a full essay, order it on our website: BestEssayCheap.com

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