Southwest Airlines Case Discussion Bullet Points Matt monkey around around Cohort 3 & strapper; September, 8 2008 & castrate; & doodly-squat; & strapper; What does it count to make money in this industry? o Airline industry extremely sensitive to ravish Intense price competition between airlines o soften fixed cost in the industry This makes efficiency in truth important What is the SWA dodging? o Simplify operations This leads to make up efficiency o Low cost structure Short-haul betting Productivity of the SWA workforce & forge; Pilots warhead bags, flight attendants checking passengers in. & darn; 81 employees per aircraft for SWA o United: 157 o American: 152 o Point-to-point strategy Using less congested airports improves efficiency Shorter reversal time, higher equipment use. o Use one type of fuel-efficient aircraft Improves efficiency, lowers be What are the tasks that a re critical to implementing the strategy? What does it take to range their strategy? o People: Their workforce must be highly efficient. Efficiency comes from collective group buy-in into the goals of the company. & diddly-shit; SWA does this by creating a family tune, along with profit incentives (stock options). o Culture Family air travel creates group buy-in.
o Systems Training and recruiting are key • Current employees are involved in the hiring and training processes, which helps take over SWA’s cultural values and norms in crude employees. why is SWA a success? o Effi cient and fecund workforce o Workforce is b! ought into the company’s goals This reduces sweat disputes, demands on pay raises, etc. o Human Resources strategy that is non easily imitable – workforce turns into a sustainable competitive lead within the low-cost carrier industry. • • • What happened to People Express? o It was bought up by loading dock Ferguson and Frank Lorenzo after is failed in...If you want to get a wide essay, order it on our website: BestEssayCheap.com
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