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chief(a) search begins To understand how to relieve oneself value in our packaging that is relevant to our identified customer base, we mustiness orchestrate our primary research towards this group. The particular segment we found to business for yogurt, was single women 21-35 years of age. If we are going to help make up value through packaging in a reaping that is losing step size due to increase cost of goods, we must straight off this value towards are biggest purchasers. It is yogurts largest consumer that must benefit much or less from this newly create value through packaging. Primary research is our vessel to reach the best strategic remainder in creating value and over the next paragraphs we will break down estimable what we found in our primary research of women 21-35. We could not check up on for the factor of single in our primary research because of the ad hominem nature of the question, but we did verify for age by intercommunicate if th ey were born after 1976 and originally 1991. The questions were given at trio different locations; a college campus, a bookstore, and a restaurant. In do we polled 33 people. The questionnaire we used is on the next page. Question circularize one answer Is a 125 calorie serving is more aggregationing than a one hundred seventy calorie serving for a yogurt cup?

ray or differ Smaller pct size raise towards me because I watch my weight? Agree or Disagree My ideal caloric intake for one bite would be 100 to 125 calo ries? Agree or Disagree ! hold is the result of a our surveyed women: Question 1. In analyzing our share distinction between the two answers, we recognize thither is a 54.43 extravagantly percent of women who thought that a lower calorie cat size for yogurt was more appealing. Question 2 In analyzing our percent difference between the two answers, we recognize there is a 83.52 higher percent of women who agree smaller helping sizes appeal because they tend to watch their weight....If you want to get a sound essay, order it on our website: BestEssayCheap.com

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