Literature Review (critique)

mesh Technology Strategies count EnginesRe depend Parameters and JustificationGoogle is one if not the largest and fast-flying search engines , and is the central engineering science quality for nigh net users . Google has a standard traditional focus on net merchandise . They seek to create and retain fit customers by providing a rich mix of services , tools , and middle to stick out all or at least(prenominal) most of their considerable client s needs . A slopped look at their website demonstrates a mix of tools , links scrolling messages , discussion flashes , etc . and an abundance of content br Contrastingly , bumpkin has confidently place their market emphasis on virtual and network organizations with a percipient mandate on establishing business partnerships Google has strived to stick simple and cryst alise cut while Yahoo strikes more(prenominal)(prenominal) as multiplex and varied . Not to say Google doesn t succeed a variety of tools and cutting edge services , they do , but Yahoo is more of a media driven friendship while Google trunk a technology driven companyStrategic ManagementIn tide over of these findings , according to Cindy McCaffrey , decimal point of Google s marketing department We deem done virtually zipper to market the brand (Brown , 2006 ) establish on a decision early on to send in innovative technology , Google chose not to implement an prompt consumer marketing or announce campaign on or off line . Because of this draw in focus on the user and delivering a product that stands above the rest , arguably 50 of all web searches buy the farm with GoogleKey merchandising Tools and Search Results of the FutureIf anything is to be said about Google s Internet Marketing , it is the skillful ability to promote from within . Google is the biggest musician when it comes to programs which e! ndure become marketing tools onto themselves , i .e . Google , Froogle , Adwords , Google Directory , Google Blog , Search Google , unsettled and specifically Google Earth , which appears to the geographical tool of superior for e very broadcast news division Google Inc .

indexes more than 1 jillion URLs , thus providing access to the full text of 560 one billion million million web pages . This means that a superstar search is the homogeneous of a stack of more than 70 miles high in less than half a atomic number 42 . With searches available in 10 languages and highly relevant search results , Google is the first choice when using technology for communication , acquisition , and entertainment (Varey 2001 ,.232Keywords : E-retailing , legal power and Global InteractionPromotion is largely via a targeted e-mail data tap system allowing personalization and offers relevant to man-to-man consumers . Google makes sites popular with users and attracts links from early(a) sites - characteristics that search engines use in ascertain rankings It should be mention that directories of this nature can be very wide in scope , or they could be more focused , in the nature of a trade directory . To check over contact with voltage customers , e-retailers might consider something much more focusedIn technologically advance countries , Google faces the emergence of government-backed rivals . Google offers country- and language-specific variants of its sites and requests of...If you want to get a full essay, suppose it on our website: BestEssayCheap.com

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